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History of the Game Angry Birds
Company History
Rovio was established in year 2003 and its name back then was Relude. It was 2 years after the inception that they changed it into a household name which most of us recognize – Rovio. It was Kim Dikert, Niklas Hed (now COO), and Jarno Väkeväinen who founded the so-called Relude. The three were students before; they joined a game development tourney which was sponsored by Nokia and HP. They emerged victorious by creating a real time multiplayer game called “King of the Cabbage World”.
The game “King of the Cabbage World” was the engine starter for the three and the thing that pushed them to create a small company which was named Relude.
One of the company’s essential needs is funds. It is a prerequisite and life of any business for it to run. That’s why the trio sold their first creation to Sumea (current name Digital Chocolate) to gain funds for the operation of the Relude. The King of the Cabbage World name was changed to Mole War which later turns out into the first ever commercial real-time multiplayer mobile game.
In early 2005, Relude became a beneficiary of a small investment and then later, they modified the company name to Rovio Mobile.
Rovio Mobile Investors List
- Niklas Zennstrom – Angel Investor
- Felicis Ventures – Super Angel
- Atomico Ventures – Venture Capital
- Accel Partners – Venture Capital
Famous Rovio Mobile Management Team
- CEO – Mikael Hed
- COO – Niklas Hed
- CMO – Peter Vesterbacka aka “Mighty Eagle”
- VP of Franchise Development – Ville Heijari
The development of Angry Birds was started in March 2009. After the successful creation of the development team of Rovio, they released the game in December 2009 and the next is history. Angry Birds became the number one game app in Finland. It took US and UK by storm where Apple’s participation was the key to make it all happen.
As of now, Angry Birds continues it platform invasion. It is currently available in 11 platforms and plans to enter the number one social networking site facebook. Rovio also wants to become an iconic entertainment brand like Disney and has already taken actions to promote Angry Birds in Asia.
List of Angry Birds Platforms
- iOs
- Android
- Maemo/MeeGo
- Palm webOS
- Symbian^3
- Mac OsX
- Wii U
- Windows
- Windows Phone 7
- Nintendo 3DS
- PSP
- WebGL
Other Angry Birds Versions
Angry Birds Awards and Distinctions
15th Webby Awards – Won, Best Mobile Game and People’s Voice Award
UK Appy Awards – Won, Best Game App and App of the Year for 2011
IGN (Imagine Games Network) – Won, Fourth Best iPhone Game of all Time
6th annual International Mobile Gaming Awards – Nominated, Best Casual Game Award
Sources: Wikipedia, Rovio Mobile, Gaming.Wikia.com, ChubbyBrain, PCworld
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Angry Birds game reaches 140 million downloads
The popularity of Angry Birds continues to soar as the game has now reached 140 million downloads worldwide, according to an executive with its publisher Rovio Mobile.
Complete Coverage
- Rovio readies cookbook, new games, China push
- Rovio to design versions of Angry Birds for China
- Lodsys takes aim at Angry Birds, The Sims, Atari, and more
- GDC: Angry Birds approaching 100 million downloads
- Angry Birds Rio downloaded 10 million times in 10 days
- Angry Birds Rio for iPhone and iPad
The download numbers represent a major surge from the 100 million downloads reported by Rovio in March, and puts Angry Birds further into the ranks of the top selling games of all time.
The game has been a large success after it was first launched as an Apple iPhone app in December 2009, said Rovio’s Peter Vesterbacka, who goes by the title “Mighty Eagle,” at the Global Mobile Internet Conference in Beijing on Wednesday.
Angry Birds is now available on a wide range of platforms including Android, Windows, and video game systems like the Playstation 3. The game sells for 99 cents in Apple’s App Store, but also comes in a free version.
The success of the game, however, didn’t come easy, and Rovio built 51 other games over a seven-year period before Angry Birds really started taking off, Vesterbacka said. Marketing has played a big role in the game’s popularity, he added. Rovio has invested in producing Angry Birds merchandise to promote the game and created an ad that ran during the Super Bowl.
Rovio has big ambitions for China. The company aims to reach 100 million downloads of Angry Birds this year, Vesterbacka said. He did not disclose the number of downloads of the game in the country so far.
The company also believes it can make Angry Birds one of the most recognized brands in China. “We are now in the top three for the most copied brand in China,” he said. “We are up there with Disney and Hello Kitty.”
China is potentially a large market for Rovio. The country has 889 million mobile phone users, according to the country’s Ministry of Industry and Information Technology.